If they keep the fees they have right now on their future platforms then they might be wide spread but they won't be nearly as successful. The fees on the current ATMs are already way too high, if they try to do anything more then it will be almost completely ignored. There might be a lot of companies trying to run their own private ATMs, which I have no issue with since privatization is typically best for the economy across the board, but they won't be able to compete in any way if the fees are full-on stupid. It's pretty subjective across the board, really. I don't know how people pay attention to fees, if at all.