However this great work of his is getting killed by his not so great idealistic distributional model.
Disagree completely. If it wasn't for the airdrop, I would likely never have heard of the project.
The distribution method has worked well, coins are 60% distributed, no ICO smell, and price is still low enough to attract new investors. Every distribution method has pros & cons - PoW is incredibly energy intensive, ICO's have legal risk and are scammy, and airdrops favour early adopters and some whales. Nothing is perfect, but velocity of circulation ensures that eventually the coins end up in the hands of people who value them, and support the project.
Stop whining guys, BB distribution is going well, and if tonych decides to tweek some aspects no worries, it's his project, and he didn't earn a cent from any ICO.