I think it was 1 cent plus bonuses.  So if it sticks above that, we are good to go.  But when people start flooding the market, I am not sure it will hold that line.

The launch has obviously been terrible.  
1) Miners being the only ones to capitalize
2) The paper wallet mess, considering this coin is supposed to be for the masses
3) The constant pin and password changes.  WTF?
4) The website being down
5) Days later, still ICO coins are stuck, while miners continue to sell.

The appeal of this coin is supposed to ease of use for the masses, and it has been a pretty rough start.  Not sure how well it can recover.