The initial tokens for the ICO are just now beginning to be distributed.
The ICO price was $2.00. The secondary sale is now $3 per coin. The coin has a floor of $1 which is the redeemable value for services with BannerView.com.
The reason we ask for full contact information is because we're a legitimate business and are required to know our customers. Plus, if you order a physical item from our store and want it shipped, we need to know shipping address.