2) Amazon just bought some crypto domains and it seems like tech companies are starting to come out with support for crypto.
That doesn't have to mean anything of importance. It could be them just looking to secure a few domains for their future ventures ~ people are definitely putting too much weight on these registered domains.
For some reason people are controlled by the thought of having Amazon come on board at some point in the future. It has been like that years ago, and it's still like that in today's time frame.
Fact is that we don't need Amazon to come on board to steer this market to newer highs or wider adoption. I am fairly sure that the speculative nature of Bitcoin is currently thriving this market, which isn't anything new.
The fork this month might be triggering people to either hodl on to their coins for a longer period of time, or to even buy more. We'll know for sure once this fork has been initiated, so we need a bit more patience now.