Why is bitcoin going 3% up each day?
There are lots of factors for the price rise.
1.Upcoming segwit 2x activation when a hard fork is expected and so free air drop and free coins.
2.CME announcement that it would release BTC ventures.
3.People finding bitcoin as the best way to double or triple their investments within a short period.
If segwit 2x fails to get enough support,then bitcoin price would trigger.
I think the main driver for this sudden pump in bitcoin is really the segwit2x implementation. I'm not sure though how can we claim this free coins once again. Too many forks sometimes its really getting out of hand. I also heard that there will be another one in December called Bitcoin Silver now.

Why is bitcoin going 3% up each day?
Here is reasons that I can think of:
[1] Anticipation of Segwit2x in November 16.
[2] CME news
[3] Amazon rumor that they are going to accept bitcoin as mode of payment.So this fresh of positive news really bring investors to get bitcoin and invest on it because the price can go to the moon later. And the more positive news, the more bitcoin price picks up. But just remember that we can't always go up, sometimes a healthy correction is needed. Just enjoy this massive bull run before it hits the break.
I'm quite sure that was disproven after they held their meeting and it wasn't announced that they were adding support.
Any rumor is good for the market because it is based on speculation.