Ells has the perfect swath of qualifications for this, chiefly advertising niche expertise, but with
a complimentary competence in cutting-edge technologies. No one on earth is better positioned
to stretch an advertising budget to infinity like Ells.  He knows what $40 million can do in the realm
of internet marketing,  where there are no ink and paper costs.  He knows exactly what the potential
for this is.
ETC beat the bitcoin fork AND the hackers.