Did I mention that masses does not price privacy? Did i mention that masses price SECURITY?
First of all, many people do value privacy. Second, why not have both (like in the case of Monero).
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Privacy is not priced... Ask your neighbour - "if you have nothing to hide, why to hide?" - regular answer.
The Germans kept records of peoples ethnicity and religion. Guess how Hitler used it (in case youre a bad guesser: he used it to track down Jews).