Thanks 600Watt for adding info =)
I have some pics of the aircooling the showed us to get an idea of how big the coolers will be. As i understood it this is NOT the actual cooler just that it will be in this kinda size.
Also the started to talk about the actual size of the ASIC itself and it's quite large also the showed a board to symbolize the actual sice of their ASIC, commenting that this is the reason why the cooling is quite massive.
So the board laying on the side of the cooling unit is somewhat the size of the asic. I reserve myself that i might have misunderstood this part. It was just mentioned in relaxed conversation afterwards.
EDIT: Pic are onroute lol had a snag just a few minutes more
So here are the pics
The ruler is in METRIC centimeters (cm)
http://i.imgur.com/AnVQRHe.jpgSymbol of what the Asic size will be
http://i.imgur.com/bLanQqg.jpgCooler and "chip"
http://i.imgur.com/69eNwFv.jpg
