Most of the people who visited open-day weren't tech savy or have any experience with ASIC/FPGA so you can't really blame them. I'm just glad they even posted information/photos here. I'm pretty sure the reason they went was because mostly they just wanted to confirm for themselves if the company behind them were legit/real or not.

If I had gone, you would've seen live updates, videos, heaps of photos of everyone/all the parts/demos etc. I would've asked the hard questions.

But I'm from Australia. Sweden is a long way away.