The project as a whole is quite good, although it is aimed primarily at the interests of developers of mobile applications. Perhaps over time, there will be a large audience of buyers of this store, then investors will profit.
It all depends of adoption of platform. They will really need a mass adoption in order to have a future in this business, i hope they hired good marketing managers to invite developers and users to PlayMarket 2.0. Unfortunately the best idea is not always the most profitable and they will really have a hard time fighting against Google.