Hello
I can help you with this are you using the shopify platform? As I can also help with seo sitemaps optimization etc.
I am on Shopify yes, the only intent would be facebook ads, to get intial sales since it is a "free product pay shipping only" thus most would not return .
Sure I can just help with advertising and take you though it all step by step via team viewer or something else you had in mind.
Thanks.