We all know that before investing we try to see the whitepaper, the team, the website quality, the idea, the social presence..
but in the end of the day, what makes you want to invest in a project?
What is the ticking edge for you?
I would like to invite people to check the Trade Token: https://bitcointalk.org/index.php?topic=2367245Risk will always be there but at last you just have to see that the idea will be feasible or not. Is it solving any major problem of human being or not. If the idea is unique and is solving some problem which has not been solved by any other project then it will be less risky to invest in that ICO.