c) I only lashed out at him at the moment he decided to intermingle his other project with this unfortunate death. I think your desire to hate anything "SA" overrode your normally rather rational judgement here.
You wrote a paragraph, bitching him out and calling his idea fucking stupid, when you could have took into account that he might still not be thinking straight, and either ignored him or just pointed out that, unless he owns all the land in that town, the naming of it will really be up to all the people that live there. You know, "tact." Yes, I may be biased against SA, but you're only reinforcing that bias.