Perhaps this isn't a scam, but the only thing you need to know about scamming is that people ask you to send them real (fiat) money in return for a promise of something that you want (bitcoins, in this case). Bitcoin seems to attract so many scams that they're becoming predictable and easily identifiable. As for TheBitcoinMarket.com, a mate of mine is also going to create a cheapo website asking fools to send us cash. The first few people who fall for our trick will get bitcoins. They'll give us some positive feedback on bitcointalk, which we'll add to with our own promo messages. Then we'll run the idea like the usual ponzi scheme, eventually doing a runner with the money that the latest batch of fools has sent us.
Of course TheBitcoinMarket.com won't be planning to do anything like this.