[ANN] MAD Network - A Decentralized Network for the Advertising Industry
MAD Network is a decentralized ecosystem designed to minimize the role of intermediaries and return lost value to advertisers and publishers
The MAD Network is a toolkit of decentralized applications aimed at facilitating peer-to-peer exchange of ad campaigns, ad inventory and data via a distributed network of exchanges, servers and data management platforms. The MAD Network will be comprised of multiple blockchain layers including a payment rail and a proof-of-real-work blockchain.
The MAD Network is a direct response to the disappearing ad dollar, a pervasive industry problem that leaves publishers with less than 40 cents of every advertising dollar spent. The remaining value is absorbed by intermediaries who collect rent by entrenching themselves as the only bridge between advertisers and publishers.
Blockchain technology removes the need for trusted intermediaries by enabling distributed databases that ensure the integrity of their content. By removing trusted intermediaries from the equation, the MAD Network will push more value to the advertisers and publishers the beginning and end points of the ad tech supply chain.
The MAD Network is a direct response to the disappearing ad dollar, a pervasive industry problem that leaves publishers with less than 40 cents of every advertising dollar spent. The remaining value is absorbed by intermediaries who collect rent by entrenching themselves as the only bridge between advertisers and publishers.
Blockchain technology removes the need for trusted intermediaries by enabling distributed databases that ensure the integrity of their content. By removing trusted intermediaries from the equation, the MAD Network will push more value to the advertisers and publishers the beginning and end points of the ad tech supply chain.
