I want to create a crypto token - but not for speculation or investment, but to be used. I wonder - can crypto be used like a coupon? I mean, my wife got a coupon for a great discount on shoes. She didn't need it but a co-worker wanted it and gave her $10 for the free coupon. Is that how crypto works? Anyway, do I need crypto "experts" on staff? Since the token is not core to the operation, wouldn't it make more sense to oursource both development and support?