Hi,
The thing is that if you already have a successfull running business with offices all over the world and 130 staff why you need funding?
If you believe that tokenizing your business is useful(which I also believe) just start to pay your so called influencers in Indahash coin, I mean why you' re asking some million dollars from investors to do that? It doesn't cost that much to write down codes for that platform and if you're really successfull at your business you must already have this capital.
It might be that they are strategizing in reaching a certain demographic. Putting it on ICO is a good way to garner the attention of the people who are very interested in crypto currencies. Look at us right now, we are talking about the project. This is the kind of buzz that they are trying to achieve by putting it on ICO.