What about buybacks? Are they buying out at market rate of 0.4? This is not what they originally claimed.
People have put their BTCET up for sale at around 0.5 BTC, so naturally they start there when buying back. They buy whatever users have for sale first before buying anything at 1:1 ratio. So leave your BTCET on your account for a year or so and you'll get it bought out at 100% value, right now they are just buying up the cheap ones to save money.