Dev becoming greedy. This may not end well
Greedy...? There are 5 milion coins so if we sell for 1$ then just 40% of the people will get HBC. If we increase the price more people will be able to get in that is just logical 
What logic is that?
That means you want to sell for $2+ and take $10 million+? Learn something from Ethconnect and how everyone supports them. But here it looks like this ICO is going to go bad.
If you want more people to get in then reduce the amount per user or come to the exchange asap. Everyone can buy from the exchange.