There is no hype around this coin. Nobody is really speaking about it. So it might be a good point to get in.
However they got recently some huge competitors, like filecoin which raised over $200 mln in there ICO recently.
Nevertheless SIA is developing since some years now and have already a working product, there plans are also cool, like offering local storage for Netflix so that the movies load faster.
Take a look at their website and inform yourself where they are right now. I somehow dont really hear news about SIA in other Media.