I believe its just an awaited  BitConnect's spinoff.

I think, developers' logic was like: "we may as well create bitconnect, but on ETH" and that's it.

If it successfully invites funds, this machine will start working just as productive as BCC does.

My suggestion is if you've got to rebalance your portfolio buying more aggressive assets - you can give this ECH a try.

Having a 100k+ cap in BCC lending I'm going to invest a little in ECH. If it fails - I won't regret, if it skyrockets, I get crazy profits. That's my logic.

BUT: sure, this may be a Ponzi BCC clone, so just calculate your risks as always.