My primary concern is, collectivist movements tend to look down on anything that has to do with money, and often for good reason. Therefore I would suggest a more generic privacy awareness campaign, which I think is becoming an essential need in Turkey. This can cover providing free VPN access, introduction to sharing information and trading privately, circumventing government censorship, and most importantly an initial discussion about what can be done in case of an Internet blackout.

While we would all agree on a goal to create an environment which would remove these needs, it's important to note that governments are more inclined to implement laws that are enforceable. So even if there isn't an ongoing rampant abuse by the State (which seems to be the case in Turkey anyway), widespread privacy awareness would be a deterrent by itself.