Yes, it's a very practical idea. In my country, there has not yet been a promotion of bitcoin on print media. I think the TV promotion is a good thing for many never contacted bitcoin people, because through the TV news and the new thing is their living habits, these media users is very large.
But do your country accept Bitcoin is legally? You have to remember almost the government don't accept Bitcoin for payment, so they also don't want to promote the growth of Bitcoin. It doesn't help them get benefit 