Lets be honest, most of the crypto community is unpatient. Most of them do not actually want real marketing. They want fast marketing, even unthruthful if needed, for a weak product to dump @10x-20x
When you think about it, Gulden, even with such little marketing has created more awareness outside crypto than many other coins.

Rijk decided to go is way and take is distance from most crypto communities, can u really blame him?  And, actually most critics are not critics, they are just frustrated opinions, who do not like Rijk way of doing things.
Whereas a lot of devs and CEO he is still here and doing is work. The fact that he wants to protect himself and think long term, is totally ok, why shouldn´t it be?

Think big or go home!

Marketing is not only social media presence. Think about it marketing is already 10 times better than most of the coins out there, and the serious part as not even started. There is not point in advertising if the product is not ready. Time will tell, but if Gulden becomes huge, then Rijk strategy was spot on!