Thats way too much rake for a new poker site. Not going to take a stab at this place..
Indeed, I played a few rounds and won several hands. On ACR or Ignition, I'd have been in profit. But I actually managed to lose money to the rake here. It's considerably higher than anywhere I've seen. That's going to seriously hurt their ability to attract nitty regulars to fill up the tables.
The days of the poker boom are over.... these guys should make more of an effort to build player liquidity. Do they have a program for prop players? If not, they should consider one. I'm a fan of the software, though. Very slick.