Actually you are somewhat correct, but supply also plays importance when thinking about profitability for right now. So someone wants profit for right now would need to know that token is not overvalued.

 whats behind the project?

 A German team, creating a platform that makes it easy to find personalized tours/tour guides. So this is potentially a platform that will aid people with extreme preferences to find tours, like disabled people, older people, pregnant women, mentally disabled or just very picky people. They partnered with a booking company and the users of their tokens will literally be able to book flights/hotels and pay with their token. Options to choose from over 670,000 hotels/flights worldwide. Platform launches on the 25th of this month.

 They are also manufacturing high tech travel gears which will be sold at mass prices to distributors who will only be able to pay with TIO. They also building a chain of budget hotels across South East Asia's Island. First hotel will be launched middle next year all payable with their token.

  Read the full roadmap on their website https://tokens.tiotourguides.com