It wasn't my intention to spread FUD, I participated in the pre-ICO and was kind of worried about the red flags that have been raised since.
So they've either acknowledged the criticism now (although Kakumei just said it's all legit and pretty much called me a liar :\) or the FINMA was real quick in going after them.
I contacted them specifically because they had to info on their site. What did they expect, people dumping millions on their project without asking legitimate questions?

Anyway, on a positive note: they are a member of Crypto Valley (https://cryptovalley.swiss/member-directory/name/utrust/), although I'm not sure how much that means.
Looks like everybody can submit a request for a new entry here without providing any documentation: https://cryptovalley.swiss/member-directory/submit/