Yeah the price definitely will going up, dev will also create a special wallet for eBTC may like imtoken, which supports multi-tokens but eBTC as default currency.
Iam Kat leader of ebtc dev say at telegram:
"Buy now when you can, because once the team rolls up all the developments they are working on you will never see these low prices."So just buy, hold and patient. 
Buy here: https://etherdelta.com/#EBTC-ETHhttps://hitbtc.com/exchange/EBTC-to-BTC