Even though 90% of the startups fail, Investing in ICOs is still promising. Just double check all the time all the important aspects of the ICO. Most important is the concept of the Project and the modus operandy. Crowdholding is the project with a great concept, basically platform of the future of co-creation.
check it out hereThe problem with icos is as you suggest the 90% failure rate, it is awful and anyone thinking in investing in icos needs to look at the figure and think, Im willing to invest money in a project which has a failure rate of 90%? That is why I only invest in projects in which Im totally convinced about their prospects of success.