The two whitepapers are not similar in any regard. Go take a look, people. Shameful thread to start!

Also, go take a look at Enjin's code updates on GutHub if you think it's a scam. - https://github.com/enjin/Enjin-Coin-Java-SDK

Their team is incredibly responsive and transparent, including their desire to see the channel stay focused on Enjin rather than other projects.