It's a C/O (Care off address) so the building is most likely a brass plate company residence. This is not uncommon. They're decision to register in Switzerland is probably due to a better tax rates and the fact it's a mecca for finance (think Wolf of Wall street) which might suit any legal delectation of monies raised during the ICO.
http://www.businessdictionary.com/definition/brassplate-company.htmlMakes sense financially, I'm sure there are tons of companies that do this. Just like Rigorous said, I was hoping it'd be something different than a handbag shop. Oh well, I'm still pretty confident in my investment cause I know this project is absolutely promising. It's just we in the crypto-community are traumatized for sure. I look forward to hear from the uTrust team on clarifying this and the Marc Phillip conspiracies haha.