People who have invested money into this project are not obligated to do the marketing for it. The team behind the project should already have a plan for marketing and qualified people to do it. A certain percentage of money that has been invested into the project should be used for marketing. Marketing is more than just getting people to jump on board; it also has to do with keeping them on board.

Question: Price was a lot higher than it is now. Price continues to fall. Why have so many people left the ship? What can the team behind Elixir do to win them back? A solid marketing team would know what to do.