Not for people who are buying BTC after the fork occurred, they get nothing for free. And the BCH cartel knows this. They know that in order for BCH to survive into the future, it's not enough to have existing holders. They must have new buyers, now and into the future. For decades. And someone's got to buy all the existing free BCH coins being traded for BTC.
Ain't gonna happen.
And by not dumping BCH, existing holders are helping it to survive.
Not taking sides in a war is usually smart, but not always, and this is one of those exceptions.