We are charging 32BTC to cover shipping, handling, and our onsite incidentals (employees, office space, etc)
I would imagine that with that kind of profit margin, you'd hire only the best and the brightest.
Imagine a situation where one of our staff was making copy/paste or typos in the destination BTC address and all the mining proceeds from your machine went to somebody else? Imagine we didn't discover this until later after many customers were affected.
Well, so much for that theory.