Or you can buy discrete Avalon chips for about $9.50 for 282 Mh/s. That is $2200 per 65 GH/s. Even taking into account cost of the PCB and power supply, that is still in the same range.
Or you could have ordered BFL for about $1300 / 60GHs.
ASICMiner is more expensive, but it's only for the people who have missed out. Their prices will come down when the Avalon chips ship and you see DIY Avalon machines anywhere.
The big thing with Avalon chips is your in the ASIC game for $150ish per 4.5GH/s you don't have to put down a ton of money.