It's scammy because they are trying so hard to convince newcomers to buy into it as either the original Bitcoin, or the inevitable replacement of BTC, whereas in truth, it's a forked copy of bitcoin, with an entirely different team.
This is even worse with SegwitBitcoin. They are trying so hard to convince everyone that it is the original Bitcoin, yet, the team behind it has nothing to do with the original bitcoin, and they have made much greater changes to the protocol (than BCH).
And what segwit will lead to is Lightning Network. Lightning network will allow centralized hubs (banks) to make accounts and transactions for you, and the banks will settle on the blockchain.
So in essence, everyone will be robbed of the blockchain, because it will be for banks. Your account will then be controlled, regulated and censored.
Goodby freedom and decentralization.
And some people have the audacity to call this the original bitcoin. Its preposterous.