That seems to be a good idea, but I don't see any whitepaper on the website provided; besides, English grammar leaves much to be desired. I got impression that it is half-done.

whitepaper will be finished one or two weeks later,
The first version of Nuls-chain will be released in 4 months.
I think it's best not to make ads on an ico which doesn't have whitepaper yet. This may give bad impression and people won't be in the mood to take another look at the project later. Whitepaper is already there, though, so it doesn't relate to this project anymore. I have a question: it is said that nuls divides blockchain into modules that work on their own and ignore changes in other modules and what benefit does it give this way? And official 20% for dev team and no mining opportunities don't look good to me, because it feels like there's no real decentralization here.