I think because people expect things to be done today and are not realistic about the fact that TenX is a start-up.
Also, TenX doesn't do announcements just to pump the price.
I think they are doing great though, they are on track to clear Europe's waitlist before the end of the year and hopefully start more regions before the end of the year.
I believe the token price will grow in 2018, just have to be a bit patient.