Pump the coin, sell albums.
Interesting strategy.
Bjork could be one of the best examples of 'there are some scammers who do not know that they are scamming yet'. That's a phrase coined by Chris deRose to the describe some of the people in the scene who really think they are creating something good but are actually kidding themselves.
Hahaha my thoughts exactly! However i'm pretty sure Bjork herself or someone in her circle knows exactly what their doing. I actually wondered for a while which celebrity would be the first to sell their creative work as a means to shill a crypto currency!