Bjork could be one of the best examples of 'there are some scammers who do not know that they are scamming yet'. That's a phrase coined by Chris deRose to the describe some of the people in the scene who really think they are creating something good but are actually kidding themselves.
Audiocoin isn't a new coin though. It's been around since 2015. So this is quite different from a celeb making their own coin and premining and shilling to their fans.
Lets see how this plays out.