I think that the price will jump in Q2 2018, when "PLAY [PLY] is used as a payment form"
Finger crossed and hoping for the same here. In fact, it won't be long, if the PLAY dev team working really hard to achieve this target. Meanwhile, we just need to keep hodling and supporting them

I think that the real price of the token is about $ 10, given the fact that the token will be used by customers to conduct ICO