All of the ICO’s which are competitive which one another have to bring something unique to the table, meaning business wise not idea wise. The white paper is about the idea and strategy behind the idea as well as the forecast of that idea put into play. But what’s unique in the business sense between the vast majority of ICO’s, more than 1,000 of them which aren’t doing anything worth hearing about versus the top 100? The top 100 ICO’s are making business manuvers, they’re partnering up and creating vast amounts of circulation with those partners. Some are in talks about creating a super mobile app on both iOS and android platforms, that is an example of a business maneuver. That app will entail a gateway to millions more users of their technology and as a result, more people will know of their concept and will want to invest, thus creating a massive way of circulation. One example is electroneum’s plans by mid december. So look into the new ICO’s and see what they’re doing business wise that makes them stand out from the crowd.