Things that makes me invest in an ICO in the first glance is how they plan and present their ICO for public and how it can simply compete with other ICO existing. The administration itself can be a basis and a reflection from these traits on how the present and how they provide strong foundation in the project.
Their plans are attractive at the first time that you'll check the but if you'll try to study most of them aren't accurate, there are real projects but not all of them are good for investing.
Some are good in their marketing but when it comes to their road map, many are not following what's on their plan.
What makes me invest to an ICO is on who are the developers of it and on how many people did see good future on that ICO.
Yep some of them have actually good project so its better to check their ico fully and search about their team if you do that you will surely know if that coin will be succesful or not.
I have invested in a ICO but i lost all of my money so be alert.