I think the biggest thing for people is security. If you go out and talk to a lot of people however, they dont want to be liable for their security. They want a business to keep up with the security and protect their assets. Which is why I think coinbase is going to be a very old company some day. For a lot of people that may want to invest and safe coins for their children, making a Coinbase account and securing it will be the best way for them to save the coins for their children since you just need very simple information.