I know a lot of people have different reason why the love and embrace bitcoin.
For me the decentralized nature of bitcoin and the thought of being able to send coins to anybody in any part of the word, no third party, no regulation(specific amount), no bullshit is mind blowing.
Yes I actually think that the simple nature of a decentralized currency is something really really innovated, that is changing the perception of money, which we have from centuries ago. And the amazing part of it, is that you can make really good money investing on it, since you can go to projects like propthereum.io and they will explain more about it