So, does this company actually have ASICs? What hardware is currently hashing away to produce the 1200MH/s I see on the website right now?
They host their own mining pool, those are just users mining in the pool.
It seems GPUs and FPGAs are no longer cost effective to mine with (as far as purchasing new hardware goes). The only opening in the ASIC market in the near future will be the from TeraHash, using the open source Klondike hardware. Should be available within two months, if not significantly sooner.
There's a number of companies attempting to do what hashrack is doing, but all are in the same boat. We'll see what happens when TeraHash starts selling.