Of course Media helps a lot too.
Yes they do and one of the biggest culprits was coindesk.com
They have a lot to answer for, it wouldn't surprise me if they were offered money to pump BCH and FUD Bitcoin, they could not produce new articles of FUD about Bitcoin fast enough, all over social media.
Anyone know who owns Coindesk?
Coindesk is owned by Digital Currency Group, you can find it on their Wikipedia page.
There have been quite a few other news outlets promoting Bitcoin Cash as well though, so it's not just Coindesk.
Heck, Coindesk might just be rehashing some of the news from other websites, they all do this.
https://en.wikipedia.org/wiki/CoinDeskhttps://en.wikipedia.org/wiki/Digital_Currency_Group