I doubt many people had the conviction to hold their coins bought in the single/double digits all the way to today. I've always found it quite fascinating that BTC has an almost built-in distribution system, whereby initial early adopters have large stashes of coins but subsequently cash those out at a certain profit level, where they are redistributed among a larger userbase, and the cycle repeats as the price continues to rise over time.
That is the most likely scenario but at the same time I do not have doubts there were some hardcore bitcoin believers that thought that an scenario like this could happen and decided to remain invested in bitcoin regardless of the great profits they got.