From Dr Kimoto:

Well a short summary: Have a coin that isn't backed by a incredibly stale development "team" (LTC) that asks for donations. I've been mirroring BTC every step along the way but using scrypt.  The coin distribution may sound weird, but it was highly calculated as well to provide benefits to all who wish to join and long term potential.  Not have an insane block time and a block re-target calculation that works for most situations (without making people re download their clients weeks later) and survive the initial surges. This is definitely not a pump in dump.  I recoded in a very short time what several people couldn't in over a year.

He is also developing a website for this coin that is going to be quote "kick ass" whatever that means....
Developing the back end tools to easily add payment gateway stuff to your website.
As mentioned before, it uses the most recent Bitcoin code using scrypt. Something that the litecoin "team" has been unable to do.

The coin is basically the only Unique coin to come out since litecoin just under the software tree its using. All the other coins (and there are many) are essentially copy and paste with nothing more added except changes in the coins/re-targets.

The skills of this Dev are certainly par above many of the other coin dev's and we should expect to see some great things.